The Women Entrepreneurship

Decades ago, the word ‘entrepreneur’ was considered synonymous with ‘man’. However, the term has evolved and moved miles apart from its gender connotation and stopped being associated with a specific gender identity. Being a woman in business is not exceptional or extraordinary, rather, an excellent example of strength.
In this contemporary era, women are constantly crushing stereotypes and giving a new shape to the business scenario. They know how to build relationships and make everyone feel included and valued. Gender-balanced organisations always perform better. The percentage of women in an organisation is an indicator of the long-term success of a business. This is not because of any specific gender, but because of the mix of talent and diversity at that organisation. It translates directly to a more modern and inclusive workspace culture, greater innovation, and better decision-making. Women have scattered the net of their business all over the world.
Research indicates that women-owned companies generate higher revenues than those owned by men. ‘Sara Blakely’ is a renowned entrepreneur and philanthropist. She founded her company ‘Spanx’ with $5,000 of her funds. It has a current market worth of $1.2 billion. The CEO of ‘Pepsico’, ‘Indira Nooyi’ emerged as one of the most powerful women on the list of Fortune 500 companies. Another younger female entrepreneur, Melanie Perkins, is the CEO and co-founder of Canva. Today, it boasts more than 60 million monthly users with a valuation of more than $40 billion. Forbes listed her as one of the ‘Top Under 30 of the Decade’ in the world in 2020.

In the famous book Invisible Women by Caroline Criado Perez, there is a fascinating story about the ‘New York Philharmonic Orchestra’. For most of the 20th century, the orchestra had no female musicians. Then, all of a sudden, the percentage of female musicians went from zero to 10% within a decade. This was as a result of blind auditions. The hiring committee could not see the person performing, only hear their music. At present, the orchestra has 50% female musicians in their orchestra.

However, running and building a business requires a lot of time, which can conflict with some family obligations. In such situations, women need to balance their family life with their work life. Sometimes, they face the fear of failure and an unfavourable business environment. Limited funding can also act as a barrier.
As long as we celebrate achievements based on gender, race, or any constructed identity, we unintentionally uplift the biases in society. So, we should shift our focus from gender to skills and performance as objective criteria.

by Shiwani

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